Amazon Fresh Becomes Free For Prime Members

With a new perk for Amazon Prime, free “ultrafast” grocery delivery is now available for free to the program’s members. Amazon Fresh was previously available for a monthly fee of $14.99, and it is now available as a complimentary benefit, the company said in a post.

Stephenie Landry, VP of Grocery Delivery, said in the announcement, “Prime members love the convenience of free grocery delivery on Amazon, which is why we’ve made Amazon Fresh a free benefit of Prime, saving customers $14.99 per month.”

Landry continued, “Grocery delivery is one of the fastest growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits.” The firm pointed out that members now get fast as well as free grocery delivery from Whole Foods Market and Amazon Fresh.

The firm also said in the post, “Customers are hungry for options that help them solve for both weekly meal planning and the moments when they need groceries in a pinch. Fast and free grocery delivery with Amazon Fresh and Whole Foods Market accomplishes both those needs.”

The company noted that it has continued to grow grocery delivery from Whole Foods Market and Amazon Fresh over the last few months to additional cities. Fresh grocery delivery is available from Amazon in over 2,000 towns and cities today per the company.

“We’ll continue to expand our grocery delivery and pickup services to even more cities,” the company also noted in the post.

In separate Amazon Fresh news, Amazon announced on Thursday (Aug 22) that it’s bringing its online grocery business, Amazon Fresh, to India. Amazon Fresh was reportedly going to be available to customers in Bengaluru via the retail giant’s India website, as well as the app.

That will reportedly just be the beginning, however, before it’s rolled out to other cities. The plan is to deliver groceries within a two-hour window spanning between six in the morning to midnight.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.