Walmart's online home brand Allswell has announced the launch of its Tiny Home retail concept.
Released last year, the design-centric, digitally-focused brand boasts a line of home goods, mattresses and bedding. Allswell is affiliated only with Walmart and not with its online counterpart Jet.
Tiny Home features a 238 square-foot, custom-built and functional house on wheels that will be open to the public for viewings and shopping. It made its debut in New York City on Wednesday (Feb. 7).
The home was custom built by tiny home builders Modern Tiny Living. The four-room house boasts Allswell’s Luxe Hybrid mattress in the master suite and its lower-cost mattress, The Allswell, on a custom-built couch with storage and twin daybed.
“We have had customers begging us to come to their cities so they could test out our mattresses,” Arlyn Davich, Allswell brand president, said in a press release. “We couldn’t think of a better way to do so than with a Tiny Home and literally welcoming people into our home, allowing them to fully immerse themselves in the brand.”
Visitors to the house can pull a promo code from a “Dream Jar,” with discounts anywhere from 10 percent to 20 percent off and unique codes ranging from $150 to $500 off. As guests tour the Tiny Home, they can shop and buy the Allswell mattress and bedding items they see. There will also be complimentary coffee and homemade treats.
Guests are also encouraged to take plenty of photos of the custom-tiled “It Was All a Dream” shower, and the bird’s-eye photo booth looking down on the master suite bed.
Over the course of three months, the Allswell Tiny Home will travel across the country to various states, including Philadelphia, Pennsylvania, Washington D.C., Atlanta, Georgia, Nashville, Tennessee, Austin, Texas, Dallas, Texas, Los Angeles, California, San Francisco, California, and Portland, Oregon.