To help beauty brands stay on pace with consumers’ current expectations, Perfect Corp. has unveiled four new contactless makeup try-on functions. The company’s technology now includes voice activation, gesture control, face mask detection and arm virtual swatch mode, according to an announcement.
“Our new non-touch virtual makeup try-on solutions will help beauty brands to build their in-store shopping experience around digital interaction with consumers by delivering on virtual, touchless makeovers, while also complying with strict safety and hygiene standards,” Perfect Corp. Founder and CEO Alice Chang said in the announcement.
Perfect Corp. said that eight hand gestures offer visual clues to help move users through the digital try-on experience. Shoppers can also snap a picture and scan a quick-response (QR) code to receive in-depth details about products.
Additionally, every command can be activated through voice navigation. Shoppers can choose various items or categories by speaking words and numbers.
The company also said that the augmented reality (AR) virtual makeup try-on technology has been improved to detect when shoppers are wearing masks and add digital makeup surrounding the mask. Shoppers can leave their masks on in brick-and-mortar stores.
With the virtual lipstick arm swatch, shoppers can test out different shades and textures even if they have a face mask on. The new functionality will apply lipstick to a customer’s arm digitally so they can compare different shades next to each other.
In other cosmetics news, Pinterest launched a function that allows users to try out different lipstick shades in a digital environment prior to purchasing them, per news in January.
And last June, Google announced the rollout of AR Beauty Try-On, which lets users virtually test out makeup as they follow product reviews, tips and more from YouTube makers.
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