Target said in a press release on Monday (July 27) that, as part of its holiday shopping and COVID-19 plans, it will close on Thanksgiving. The chain’s move follows Walmart’s announcement that it will also close stores on that same holiday.
“The investments we’ve made in our business and our incredible team have enabled us to move with flexibility and speed to meet guests’ changing needs during this global pandemic,” said Target CEO Brian Cornell. “This year, more than ever, a joyful holiday will be inseparable from a safe one, and we’re continuing to adjust our plans to deliver ease, value and the joy of the season in a way that only Target can.”
The release said that it had provided safe, convenient shopping throughout the pandemic, and that consumers could count on that to continue into the holiday season.
The company said that the Thanksgiving closing will include “plenty of opportunities to score the best deals on the hottest items both before and after Nov. 26.” The company pitched the idea of signing up for its Target Circle, a free loyalty program that will give customers tips on “the latest updates on deals throughout the season.”
Target noted that since March, it has introduced dozens of safety measures aimed at making customers feel confident shopping at its stores. One goal has been to offer shopping that is as contactless as possible for those who want that option.
As part of its safety program, the company said to consumers that “holiday deals will be available earlier than ever, so you can shop safely and conveniently without worrying about missing out on deals that usually come later in the season. Starting in October and continuing throughout the season, you’ll find Target’s lowest prices of the year on items in stores and online.”
Target also pointed out that it has been “making 20,000 more products — including fresh and frozen groceries — available via our pickup and delivery services."