Allbirds Unveils Atlanta Shoe And Apparel Store

Footwear and apparel retailer Allbirds has opened its 30th global location in Atlanta’s Ponce City Market. The 3,000-square-foot outpost includes a retail store and community center, and joins other locations across North America, Asia and Europe.

Displays around the new Allbirds location call attention to the merino wool, sugarcane, tree and other materials that comprise the company’s products. The design of the store itself also “evokes the natural world, with custom wood try-on chairs and displays and uniquely shaped mirrors,” according to the company announcement.

In homage to the local community, the Atlanta location includes rabbiteye blueberry shoelaces, handmade laser-engraved Georgia peach pins and photography featuring local members of Allbirds’ Allgood Collective. Customers can also see the carbon footprint of each product, a tip of the cap to Allbirds’ approach to sustainability.

Related: Allbirds Eyes Taking Footwear And Clothing Firm Public With IPO

Allbirds has been talking with banks about an initial public offering (IPO), according to a column in The New York Times this spring. The San Francisco-based retailer has raised more than $200 million since 2016.

Last September, the footwear company closed on a $100 million round of venture capital. That round — led by investment firm Franklin Templeton — reportedly put Allbirds’ value at $1.7 billion.

Co-founder Joey Zwillinger said that money would be used to build stores, add products and fund direct-to-consumer sales operations. “Business can be a force for positive change, and this additional capital will allow us to further our mission of bringing more sustainable products to people around the world,” he said at the time of the venture capital fundraising round.

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Allbirds also introduced a sustainable clothing line last October that features an estimate of how much carbon was emitted in the production of each garment. The company said the clothing line uses materials that reduce its lifetime carbon footprint.