Bed Bath & Beyond on Wednesday (Sept. 22) announced that it will offer on-demand delivery of home goods from more than 700 Bed Bath & Beyond stores and about 120 buybuy BABY locations through an expanded nationwide partnership with DoorDash that covers more than 60,000 products.
This makes Bed Bath & Beyond the first home retailer and buybuy BABY the first baby goods purveyor available on DoorDash’s app and website. Consumers can have their online orders from Bed Bath & Beyond and buybuy BABY’s websites delivered in about an hour, according to the joint announcement.
“As we continue our transformation to a digital-first, omni-always retailer, DoorDash is an ideal partner to help expand our marketing reach to the millions of customers who already shop their digital channels,” said Rafeh Masood, chief digital officer and interim chief brand officer for Bed Bath & Beyond, in a statement.
He added that the company is “particularly pleased to be the first retailer specializing in home and baby to join the DoorDash marketplace, as it speaks to our authority in these markets and our work to strengthen our customer base.”
Shanna Prevé, vice president of strategic partnerships and business development at DoorDash, said the partnership with Bed Bath & Beyond aligns with the delivery platform’s acceleration into new categories and expanded offerings “to meet consumers’ on-demand needs.”
“For years, Bed Bath & Beyond has been the destination consumers go to when they need home supplies,” she said. “Through our partnership, we’re making more than 60,000 home and baby items available for on-demand delivery at the touch of a button, delivered directly to consumers’ doorsteps.”
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Related news: Bed Bath & Beyond Bolsters Same-Day Delivery via DoorDash Collaboration
Bed Bath & Beyond and DoorDash first teamed up in May, with the retailer calling on DoorDash’s white-label fulfillment platform, DoorDash Drive, for same-day deliveries.
Masood said in the May announcement that the move was a step in the company’s “strategy to being an omni-always retailer to provide customers with the convenience of buy online, pick up in-store, contactless curbside pickup and multiple same-day delivery options.”
