Continuing its efforts to remake the in-store shopping experience, Amazon is reportedly making a big addition to the number of locations using its Amazon One technology that lets customers pay by scanning their palms.
The company is said to be deploying Amazon One at another 65 Whole Foods stores in California, The Verge reported Tuesday (Aug. 9) without saying where it got the information.
This is the single largest rollout of the technology, which has already been tested at other Whole Foods locations in Los Angeles, Austin, Seattle and New York as well as at an Amazon Style store and some Amazon Go and Amazon Fresh stores, per the report.
Amazon public relations did not respond immediately to PYMNTS’ request for comment on this report.
Amazon introduced this method of touchless payment at checkout in 2020, saying it would provide less friction, shorter lines and thereby happier customers, PYMNTS reported at the time.
Read more: Getting a Hand-le on Amazon’s New Pay-by-Palm-Print Service
Amazon One allows consumers to pay via a palm-print scan that verifies their identity and pushes their payment using whatever card they have stored.
When introducing the technology in September 2020, Amazon Vice President of Physical Retail Dilip Kumar wrote on the company’s blog, “Amazon One is a fast, convenient, contactless way for people to use their palm to make everyday activities like paying at a store, presenting a loyalty card, entering a location like a stadium, or badging into work more effortless.”
Amazon One is part of the company’s trio of branded contactless retail payment solutions that also includes Just Walk Out shopping and Amazon Dash Carts.
See more: Amazon Eyes Cheaper, Smaller Version of ‘Just Walk Out’ Tech
Beyond Amazon’s own stores, Amazon’s artificial intelligence (AI)-powered suite of touchless tech has been installed by a growing list of third-party users.
Kumar wrote in a June 22 blog post, “As my team continues to build and scale new technology services, the hardest part is ensuring that the technology recedes into the background, so when customers come in to shop, it’s a seamless and magical experience.”
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