Expanding its involvement in the growing resale trend, Tommy Hilfiger announced Thursday (Aug. 11) that it has partnered with online resale platform thredUP to enable consumers to buy and sell secondhand apparel, shoes and accessories.
In the new program dubbed “360-resale,” U.S.-based consumers can use a prepaid shipping label to send women’s and kids’ items from any brand and men’s items from Tommy Hilfiger to thredUP. They will then receive Tommy Hilfiger shopping credit for any items that thredUP selects for resale, according to a Thursday (Aug. 11) press release.
“We’re excited to launch this program with thredUP, which helps us create more value out of our existing product and connect with our consumers in a new way,” Esther Verburg, executive vice president of sustainable business and innovation at Tommy Hilfiger Global and PVH Europe, said in the statement.
The news comes about two months after Tommy Hilfiger teamed up with British rental service My Wardrobe HQ (MWHQ) to jump into the reCommerce game with a new website.
Read more: Tommy Hilfiger, My Wardrobe HQ Debut reCommerce Collection
“We’re working toward an inclusive and circular future for fashion,” Verburg said at the time.
Two days before the news of Tommy Hilfiger’s partnership with thredUP, luxury resale and consignment marketplace The RealReal announced that its number of active buyers was up over 20%, its gross merchandise value (GMV) rose 30%, its orders jumped 40% and its total revenue rose nearly 50%.
Read also: The RealReal’s Biggest Problem Right Now Is Hiring People
“We continued to see strong demand in our business, especially for women’s apparel, shoes and handbags,” The RealReal Interim Co-CEO and CFO Robert Julian said Tuesday (Aug. 9) during the company’s second-quarter earnings call.
As PYMNTS reported in February, all manner of retail brands and designers are embracing circular commerce to give consumers — especially young ones — an option that they increasingly want and need.
See: From Gore-Tex to Gamers, New Categories, Locations Driving Growth of reCommerce
It’s all part of a broader trend PYMNTS CEO Karen Webster laid out in early January, predicting the resale space was set to undergo a burst of expansion and a range of innovation to make the format more available and easier for consumers to transact than ever.
For all PYMNTS retail coverage, subscribe to the daily Retail Newsletter.
We’re always on the lookout for opportunities to partner with innovators and disruptors.
Learn More