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Facebook’s eCommerce Push

Using its auto-fill service Facebook is putting its toe into eCommerce waters, albeit with a partner retailer in both cases.

The social media giant announced yesterday that the 450,000 merchants currently using e-commerce site builder Ecwid will now be easily able to integrate Autofill With Facebook feature.  Autofill with Facebook allows  a feature customers pull in credit card, billing, and shipping info they’ve stored on the social media site.

Facebook’s Mary Ku told TechCrunch “Ecwid is a platform. They provide a suite of tools…you can turn on and off. What we’ve done with Ecwid is integrate Autofill With Facebook so their customers can easily enable Autofill on their sites.”

The new partnership will put Facebook’s program into the hands of hundreds of thousands of developers in 117 different countries.

Also announced at the company’s annual F8 developer conference was the piloting of an extension of Autofill with the online clothing retailer Jack Threads that will allow customers to pull in promo codes if a user clicks through from an ad with a promotional code on FB.  This service is meant specifically to target mobile users who can only see one screen at a time, and who are inconvenienced by having to click back and forth to copy paste promotional codes.

Facebook will be offering the service for free to merchants, and will use the information gathered by customer clicks to sell more effectively targeted ads in the future.

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