Convenience industry eCommerce platform Vroom Delivery has teamed up with global online banking company Trustly to allow customers to pay with their bank accounts when they order online, cutting the average processing fees paid to credit card networks by more than half, the companies announced Monday (Jan. 24).
Vroom customers will have the option to pay directly with their bank accounts — without account or routing numbers — rather than using a credit or debit card, downloading an app or creating a new account.
Consumers log in to their online bank accounts through Trustly’s interface without sharing their banking credentials with Vroom.
“We are always looking for ways to provide value to stores on the Vroom platform,” Vroom Delivery CEO John Nelson said in the press release. “We believe this partnership will benefit retailers utilizing Vroom not only by lowering transaction costs, but also reducing risk of fraud.”
Trustly boasts 6,300 locations across the U.S., giving about 99% of U.S. consumers access to their network. Per the release, the company uses fraud protection tools to lower the risks for both retailers and consumers.
“As a leader in the eCommerce space, Vroom knows the importance of constantly innovating in its customer journey,” Craig McDonald, chief business officer at Trustly, said in the release.
Related: Tortoise, Vroom Delivery To Launch Robotic Grocery Delivery In Dallas
In August, Vroom Delivery paired up with last-mile logistics automation company Tortoise to launch robotic grocery delivery in Dallas through a partnership with the Urban Value Corner Store.
Each of the fully electric sidewalk robots utilized in this partnership drives at about 3 mph and can carry more than 100 pounds of groceries.
Tortoise had partnered with U.S. grocery chain Albertsons to pilot the beta launch of a robotic fleet of Safeway delivery carts in two towns in Northern California. Albertsons acquired Safeway in a $9.2 billion merger deal in 2015.
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