Pattern and Mirakl Team Up to Add Brands to Marketplaces

Pattern and Mirakl have teamed up to enable brands to reach more customers.

With the new collaboration, Pattern, a global eCommerce acceleration firm, has joined Mirakl Connect to enable its partner brands to sell on the 350 marketplaces within that ecosystem, which includes Kroger, Belk and Macy’s, the companies said in a Wednesday (Feb. 8) press release.

“Plugging our eCommerce acceleration platform into Mirakl Connect gives our partners access to the customer bases of the world’s most trusted retailers, while enriching the digital shelves of retailers within the network with an expanded selection of premium products,” Pattern Director of Marketplaces George Hatch said in the release. “It’s a win-win for brands and consumers.”

PYMNTS research has found that marketplaces are thriving, with 42% of online sellers operating through four or more marketplaces.

With only 7% of online sellers gathering 100% of sales from a single marketplace, the trend among sellers is sales channel diversification, according to the PYMNTS report, “Online Sellers: The Future Is Multichannel.”

Mirakl’s enterprise marketplace Software-as-a-Service (SaaS) platform powers 350 marketplaces that generated $4.3 billion in gross merchandise value (GMV) in 2021, according to the press release.

Marketplaces now account for two-thirds of all eCommerce sales, Mirakl Director of Seller Recruitment Sabreena Khan said in the release.

“Having a strong multi-marketplace strategy is essential to success in today’s eCommerce landscape,” Khan said. “This partnership between Pattern and Mirakl Connect will be invaluable for every brand that wants to reach new customers, expand their eCommerce presence and accelerate growth while protecting their brand identity.”

Marketplaces have proven their value repeatedly by bringing consumers a wider variety of offers at better prices than they can find almost anywhere else, and by ensuring there’s no channel conflict between sellers on the marketplace and brands’ own networks, Mirakle Chief Financial Officer Eric Heurtaux told PYMNTS in an interview posted in May.

The new partnership comes about a year after Pattern acquired digital asset and product information platform to bolster its eCommerce acceleration platform technology that helps brands more quickly get their products into marketplaces and digital channels while also making sure product listings and other digital assets are automatically updated.

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