Online Sellers: The Future Is Multichannel

Data: Nearly Half of Online Marketplace Sellers See Social Media As Hub For Future Growth

While many sellers leveraged online marketplaces during the pandemic to expand sales, nearly half believe that their future growth prospects are on other platforms, especially social ones. In Online Sellers: The Future Is Multichannel, PYMNTS surveyed 317 online sellers to understand their use of digital channels to grow their businesses.

Inside the May Report
  • 13%: Share of sales the average marketplace sellers completes in physical stores
  • 58%: Portion of sales revenue generated by marketplaces
  • 7%: Share of firms that operate through a single marketplace