Focus on Europe

Italy and Spain Lead European Demand for All-in-One App

PYMNTS Intelligence’s latest study of 10,885 consumers across key global markets reveals growing demand for an all-in-one app that tackles banking, shopping and personal tasks. More than 38% of consumers in Europe want a unified digital solution to manage their lives, and the report details why security is key to unlocking the region. Read more in “The Global Appeal of an Everyday App: Focus on Europe.”

Inside the September Study
  • 33%: Share of U.K. consumers emphasizing the importance of two-factor authentication or passkey when logging in to an everyday app
  • 31%: Portion of consumers in Europe who say reputation is crucial in trusting an everyday app provider
  • 36%: Share of consumers who would trust PayPal to offer an everyday app