Inspiring Trust In The New Digital Economy

In the Inspiring Trust In The New Digital Economy Report, PYMNTS examines the visual cues, social cues and shopping features that can help eCommerce sites build trust among consumers in the current digital-first economy. We surveyed a census-balanced panel of 2,437 U.S. consumers to discover how many switched from shopping in stores to shopping online, how many plan to keep doing so even after the pandemic has subsided and how eTailers can stand out in a world in which digital commerce is standard.

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Inside the September report:

  • 14 percent: Share of consumers who say providing positive overall shopping experiences is the most important thing eTailers can do to inspire their trust
  • 17 percent: Portion of consumers who say that strong data security policies are the most important feature eTailers can provide to earn their trust
  • 20 percent: Share of consumers for whom visual and social cues are most important for helping build trust in eTailers

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