Cost, convenience and product choice are consumers’ three most important factors when picking grocery retailers. This means it is more important than ever for grocery chains to reimagine customer interactions online and offline as well as leverage relationships to retain loyalty in the competitive space. PYMNTS surveys more than 2,500 customers to understand what they are buying, where they are shopping and why they prefer one grocery chain over another.

A PYMNTS special report

Inside the OCTOBER Study
  • Groceries or food-at-home products make up 20 percent of all consumer retail spending
  • Cost, convenience and product choice are the three key factors for consumers when choosing grocery retailers
  • The average customer spends more than $4,000 a year on food and makes more than 40 visits to grocery stores annually