The Virtual Reality in Retail: 2019 and Beyond Report tracks how virtual reality (VR) and related technologies are changing retail and creating new ways for consumers to interact with products and brands. PYMNTS examined the ways in which retailers and other merchants are incorporating the technology to give themselves an edge over their competitors.

Inside this January Study

  • VR is expected to generate $1.8 billion for retail and marketing in the year 2022
  • The number of VR users more than doubled in 2018, growing from 85 million to 171 million
  • Revenues from VR initiatives are expected to increase by 3,000 percent over the next four years