The Benefits Of Membership: Mass Retailers And Subscription
New Report Shows What Mass Merchant Subscription Trends Reveal About US Shopping
With Amazon Prime leading the way, shopping club memberships have grown in recent years — but not all subscriptions are created equal. In “The Benefits Of Membership: Mass Retailers And Subscription Services,” PYMNTS surveyed 2,129 U.S. consumers to examine the best practices of leading mass merchants and how their membership plans affect shopping behaviors.
Inside the April Report
- 84%: Share of Sam’s Club customers that shop in-store
- 61%: Share of consumers with Prime subscriptions who purchased from Amazon in the past 30 days
- 25%: Share of respondents who said access to better prices was most important when choosing retail memberships
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