The Benefits Of Membership: Mass Retailers And Subscription
New Report Shows What Mass Merchant Subscription Trends Reveal About US Shopping
With Amazon Prime leading the way, shopping club memberships have grown in recent years — but not all subscriptions are created equal. In “The Benefits Of Membership: Mass Retailers And Subscription Services,” PYMNTS surveyed 2,129 U.S. consumers to examine the best practices of leading mass merchants and how their membership plans affect shopping behaviors.