How Consumers Want to Live in the Voice Economy

Millennials Willing to Pay For Smart, Conversational Voice Assistant

Nearly half of U.S. consumers believe that voice assistants will be as smart and reliable as humans in less than five years — and many are willing to pay for the service, PYMNTS’ latest study of 2,939 finds.

Inside the April Report
  • 54%: Share of consumers who would prefer voice technology in the future because it is faster than typing or using a touchscreen
  • 27%: Share of consumers who have used a voice-activated device or speaker in the last 12 months
  • 22%: Share of Gen Z consumers highly willing to pay more than $10 per month to use a voice assistant as smart and reliable as a real person