Ex-Google Exec Paula Bellizia Joins FinTech Ebanx

Executive Personnel

Brazilian payments FinTech Ebanx has named a former Google executive to serve as its new president of global payments.

The company announced the appointment of Paula Bellizia in a news release Friday (Feb. 4), saying she would lead Ebanx’s global sales, marketing, operation and expansion teams.

“Ebanx has a consistent trajectory, launching products and services that open many doors: from the business to consumer market, from consumers to the best brands, and from a digital economy that creates more access and fosters ecosystems,” Bellizia said. “I am thrilled with the challenge of continuing and accelerating this work alongside all the talents at Ebanx.”

Bellizia served as Google’s vice president of marketing or Latin America. Before Google, she held high-level roles at Microsoft, Apple and Facebook. At Ebanx, she will focus on expanding the company’s global customer portfolio and consolidating its brand.

“We are so pleased by the arrival of Paula, who will help us level-up at a significant moment in the history of Ebanx, the payments industry at-large, and the global digital market,” said Ebanx co-founder and CEO Joao del Valle.

“She will further accelerate our growth and the reach of our customers, bringing with her exceptional career experience and expertise, as well as an unparalleled affinity with topics that are so important to us, such as technology, diversity and access,” he said.

Ebanx notes that Bellizia joins its executive team during an era of great growth and expansion. In the past eight months, the FinTech has opened an office in Mexico, acquired two companies and landed a $430 million investment from Advent International.

Read more: LatAm Payments Firm Ebanx Expects to Double Mexican Market

Last month, Ebanx said it anticipated it will double its business operations in Mexico for the second year in a row as it prepares to onboard 10 new retailers and launch its first office in the country with an expanded roster of employees.

“Mexico is much more diversified,” del Valle said at the time. “We probably have 10 marketplaces that do 80% of the market, so that’s much healthier and much more room for competition and to provide different services.”