Meta Adjusts Leadership Structure as Chief Business Officer Steps Down

Meta is adjusting its leadership structure as its chief business officer (CBO) steps down.

CBO Marne Levine is to leave that role on Feb. 21 but remain with the company until the summer to aid in the transition, Meta said in a Monday (Feb. 13) press release.

Head of Global Business Group Nicola Mendelsohn and Head of Online Sales, Operations and Partnerships Justin Osofsky will take on expanded roles, represent Meta with advertisers and partners and report to Chief Operating Officer (COO) Javier Olivan, according to the release.

“This new structure continues to bring our business and product teams closer together and helps them operate even more effectively to serve our clients,” Meta said in the release.

Levine has held multiple leadership roles at the company for 13 years. Her accomplishments include running global policy, growing Instagram while serving as its first COO, and leading Meta’s ads and business partnerships teams, according to the press release.

Mendelsohn’s expanded role now includes overseeing Global Partnerships and Engineering while continuing to lead the Global Business Group, the release said.

Meta said in the press release that “integrating these teams will strengthen our ads business, create operational efficiencies and improve execution in how we support our partners.”

Osofsky’s expanded remit now includes leading Meta’s sales and operations focused on growing small and medium-sized businesses (SMBs) on its platforms, while continuing to oversee the Content Partnerships team, according to the press release.

“We are proud that we have more people than ever using our platforms, and our investments in our business products continue to position Meta’s family of apps as the best place for businesses to build a community, engage with their customers and find new ones,” the company said in the release. “Looking ahead, we’ll continue to invest in these products to help the businesses large and small that use our platforms grow because when they grow, we grow.”

Meta reported Feb. 1 that the number of daily active people across its family of apps — Facebook, Instagram, Messenger and WhatsApp — was up 5% from last year.

Ad impressions and price per ad impressions delivered across Meta’s apps increased by 23% year-over-year, the company added in the report.