Mobile Order-Ahead Tracker® – May 2021

Mobile Order-Ahead Tracker® – May 2021

Multifactor authentication (MFA) can stop more than 99 percent of cyberattacks directed at quick-service restaurants — so long as customers are ready to make their mobile phones a part of the process. In the Mobile Order-Ahead Tracker®, Michael Chachula, director of digital at The Coffee Bean & Tea Leaf, explains how restaurants can harness MFA to make their mobile ordering operations seamless and fraud-free.

Inside the May Tracker

  • An interview with Michael Chachula, director of digital at coffeehouse chain The Coffee Bean & Tea Leaf, on how multifactor authentication can give QSRs’ mobile ordering fraud prevention efforts a big boost
  • The latest mobile order-ahead developments, including how two restaurants began doing business on DoorDash and Grubhub by impersonating other eateries and why 44 percent of customers are more likely to order from restaurants that offer promotions or discounts
  • A Deep Dive analyzing how multifactor authentication can stop menacing mobile ordering fraud threats like account takeovers

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