Joining the digital club, El Pollo Loco has launched a new loyalty program, overhauled its mobile app and introduced delivery service from some of its Southwest and West Coast locations.
The new Loco Rewards loyalty program was developed by Punchh and is available through the fast-casual Mexican restaurant’s app. The premise is simple: for every dollar spent, customers earn a point. When they reach 100 points, they get a $10 reward.
New sign-ups also get to enjoy a free entrée reward. Later, they’ll get rewards for birthdays and for special surprise offers tailored specifically to them based on activity.
The overhauled app lets customers find information about products and restaurants, place orders for both individual meals and catering services, enter coupons and offer codes, pay in advance and schedule a pick-up date and time.
El Pollo Loco has also joined forces with Olo’s Dispatch Delivery service to bring its menu right to customers’ doors. Olo has enhanced the restaurant’s online ordering features, both in the app and on its website. Customers in areas that are eligible for delivery will see it as an option upon checkout.
The restaurant plans to continue rolling out delivery options to additional locations as digitally powered services like UberEats continue to transform the dining landscape.
“At El Pollo Loco, we believe leveraging technology allows us to better connect with our customers and provide them with a high-quality and differentiated dining experience,” says Ed Valle, chief marketing officer at El Pollo Loco. “Our new platform not only allows us to reward our loyal fans, but also to learn about their behaviors and become more targeted in our communication.”