Today in Restaurant and Grocery Tech: Restaurants and Grocers Rethink Aggregator Relationships

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Today in restaurant and grocery tech news, restaurants and grocers seize control back from aggregators. Plus, U.K. grocers leverage rewards programs to build deeper relationships with their customers.

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    UK Consumers Spend More at Grocers With Loyalty Programs

    Findings from PYMNTS and ACI Worldwide’s most recent study show that United Kingdom grocers need to provide consumers with choice and flexibility, rewarding them for their loyalty.

    2021: The Year Restaurants Took Control of Their Relationships With Aggregators 

    In 2021, many restaurants were able to take their relationship with aggregators into their own hands. Unlike the previous year, when the mad dash to get online and make foods easily available for off-premises channels forced many establishments to accept inopportune, often unsustainable deals with third parties, this year has offered a chance for restaurants to be make the model work more in their favor.

    Taking a Tip from Restaurants, Grocers Aim to Escape Reliance on Third Parties 

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    “Retailers are moving away from the marketplaces and understanding that in order for them to win, they need to own their customer relationship and their customer data,” Mendel Gniwisch, EVP of Business Development at grocery eCommerce, picking and fulfillment solution stor.ai, tells PYMNTS in an interview.

    Restaurant Brands Can Leverage Data to Pull Ahead of Digital Veterans

    If 2021 taught the restaurant industry anything about rewards programs, it is that contrary to prevailing ideas about digital innovation, slow and steady may in fact win the race. That is, it is more important to provide consumers with a well-built, compelling program personalized to their needs than to rush out a product as soon as possible.