Social Commerce

Social Commerce
Influencer Brands Are Getting Ready for a TikTok-Less Future
April 27, 2024

G.R.W.M. (that’s “get ready with me”) for a major change in the social commerce landscape, because the pending TikTok ban in the United States could be make-or-break for all the brands that have built their following on the platform. Get the Full Story Complete the form to...

Social Commerce
ByteDance Says It ‘Doesn’t Have Any Plan to Sell TikTok’
April 26, 2024

ByteDance reportedly will not sell its U.S. TikTok business, even if it loses its legal battle in the United States. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Social Commerce
Report: ByteDance to Shut Down TikTok If Legal Efforts Fail
April 25, 2024

TikTok owner ByteDance would reportedly rather shut down the social media platform than sell it. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Social Commerce
TikTok Suspends Rewards Program Amid EU Pressure
April 24, 2024

TikTok has suspended a rewards program on TikTok Lite amid a dispute with European Union (EU) regulators. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Social Commerce
Real-Time Market Value Unlocks New Avenues for Creator Financing
April 23, 2024

Access to financial resources is undeniably critical for business success. Without it, the road ahead can be fraught with challenges, potentially leading to the demise of even the most promising ventures.  Get the Full Story Complete the form to unlock this article and enjoy unlimited...

Social Commerce
TikTok: Ban Will Hurt 7 Million US Businesses
April 21, 2024

TikTok says a ban on its platform in the U.S. hurts free speech and American businesses. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Social Commerce
Social Platforms and PayFacs Now Power the Creator Economy
April 19, 2024

Whether it’s a viral Instagram post, an informative YouTube video, or a thought-provoking blog article, content creators are playing a pivotal role in shaping online narratives, engaging audiences and driving business outcomes in the connected economy.  Get the Full Story Complete the form to unlock...

Social Commerce
Elon Musk Says X Will Charge Fee to Reduce Bots
April 15, 2024

Elon Musk said Friday (April 12) that charging users a “small fee” to become active on X may be necessary to reduce bots and spam on the social media platform. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...

Social Commerce
LinkedIn Adds Independent Creators’ Content to Its Advertising Options
April 12, 2024

LinkedIn reportedly entered the influencer marketing business with last week’s launch of an offering that lets advertisers pay to amplify posts from independent creators. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...