Social Commerce

Social Commerce
Instagram Developing Opt-In Feature for Sharing Location With Others
February 26, 2024

Instagram is reportedly developing a feature that will allow users to track the real-time locations of their friends. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Social Commerce
Instagram Expands Creator Marketplace, Adds Machine Learning-Based Recommendations
February 22, 2024

Instagram is making it easier for brands and creators to collaborate on the platform, with the expansion of its creator marketplace to eight new markets. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Social Commerce
X to Launch New Tools That Connect Advertisers and Creators
February 12, 2024

X, formerly known as Twitter, is preparing to launch new ways for advertisers to align with content creators to reach consumers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins...

Social Commerce
Pinterest Pins Hopes on Improved Checkout to Boost Sales
February 08, 2024

As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Social Commerce
Bluesky Nears 4 Million Users After Dropping Invite-Only Requirement
February 07, 2024

Social media app Bluesky has experienced a surge in popularity since its public launch, attracting nearly 800,000 new users in its first day open to the public. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Social Commerce
Consumers Turn to Social Media for Impulse Purchases
February 07, 2024

When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in the moment. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...

Social Commerce
Report: Snapchat Cuts Dozens of Jobs With More Layoffs Planned
February 04, 2024

Snapchat parent Snap has reportedly laid off workers with more job cuts to come. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...

Social Commerce
X Boosts Content Moderation Teams as Taylor Swift Deep Fakes Go Viral on Platform
January 28, 2024

Social media platform X is hiring 100 content moderators to police child abuse content. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...

Social Commerce
The Role Creators Will Play in 2024 
January 25, 2024

Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping the consumer journey. Across all age groups, these individuals can hold substantial influence, offering insights, recommendations, and connections with their...