As social media platforms compete to capture consumers’ impulse spending, Pinterest has been making changes to the shopping experience to drive in-app and on-site purchasing. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...
Social media app Bluesky has experienced a surge in popularity since its public launch, attracting nearly 800,000 new users in its first day open to the public. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...
When consumers shop on social media apps, PYMNTS Intelligence research has found, they are often making impulse purchases, buying items that strike their fancy in the moment. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
Snapchat parent Snap has reportedly laid off workers with more job cuts to come. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing...
Social media platform X is hiring 100 content moderators to police child abuse content. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Creators and influencers have moved beyond their conventional roles as simple product endorsers, and transformed into trusted advisers who play a pivotal role in shaping the consumer journey. Across all age groups, these individuals can hold substantial influence, offering insights, recommendations, and connections with their...
YouTube is reportedly laying off about 100 people from its creator partnerships team. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences don’t just introduce new brands, products, or restaurants — they wield significant force in driving consumers to make that crucial...
In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily...
