HelloFresh Cofounder Planning Meal Kits For Kids

HelloFresh co-founder Dan Treiman is helping to get kids involved in the kitchen, teaming up with Joanna and David Parker to launch a healthy prepared meal service for children.

According to news from TechCrunch, startup Yumble offers pre-prepared meals for breakfast and dinner – as well as snacks – for kids. The site is currently live in 26 states on the East Coast and has plans to expand to the West Coast sometime in the first half of 2018.

Treiman, who joined the company last December, helped to officially launch Yumble this past summer.

Yumble is a subscription-based program that charges $7.99 per meal for six meals a week, $7.49 per meal for 12 weekly meals and $6.99 per meal for 24 weekly meals. In addition to fully cooked meals, each box comes with activity sheets, collectible reward coins and trivia cards.

“It’s very similar to the experience of HelloFresh or Blue Apron, but without any cooking required,” Parker said.

Yumble does have some competition in the market, including Scrumpt Fresh, a prepared lunch service for kids that’s currently available in the San Francisco Bay Area, and Chicago-based startups Nurture Life and Wise Apple.

“From a customer standpoint, we’ve spent a lot of time and effort to make this fun and something kids really engage with,” Parker said. “I think our brand is very kid-first and fun.”

To date, Yumble has raised a $1.5 million seed round from investors, including Andy Appelbaum, co-founder of Seamless and current managing partner at RiverPark Ventures.


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