Credit Limit Denials Are Costing Issuers Loyal Customers

Credit Limits: Understanding Requests, Denials and the Consumer Experience

When a cardholder asks for more credit, the answer matters as much as the amount. “Credit Limits: Understanding Requests, Denials and the Consumer Experience,” a PYMNTS Intelligence and Elan Credit Card collaboration, reveals how denials can erode trust, shrink usage and send customers searching for alternatives.

Inside the October Study

Credit limit decisions influence consumer trust and determine whether cardholders stay loyal or seek credit elsewhere.
Younger and subprime borrowers, who depend the most on credit for flexibility, face the highest rejection rates.
Transparency and clear communication can turn a credit limit denial into a positive moment that strengthens the customer relationship.