Cryptocurrency As A Key To Member Loyalty

Credit Unions Weigh the Risks and Benefits of Expanding Crypto Offerings 

According to a PYMNTS survey of nearly 6,500 consumers and 152 executives, one in five credit union members already own cryptocurrency and even more consumers are considering using it to pay for purchases, a finding that advances the risk-reward debate CUs are facing as the consider if and how to embrace the trend. Learn more in “Credit Union Innovation: Cryptocurrency As A Key To Member Loyalty,” a collaboration with PSCU.

Inside the September Playbook
  • 60%: Share of credit union executives who are interested in providing cryptocurrency services say they want their members to profit from investments in crypto
  • 50%: Portion of credit union members who say they value product innovation, but not to such an extent to move their accounts to another financial institution
  • 67%: Share of credit union members who say they want more payment options

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