Credit Union Innovation

The Credit Union Innovation Playbook, in collaboration with PSCU, delves into the innovation agendas of players in the credit union ecosystem. Each edition of the Playbook hones in on a specific innovation focus, exploring the differences between how credit union members and leaders prioritize innovation in four select areas: risk and fraud, digital banking, data and analytics, and loyalty.

Inside the Playbook
  • 55.6 percent of CUs that focused on data analytics said they were equally focused on developing new products and new features
  • 79.4 percent of CUs made AML-based initiatives their top investment focus over the previous three years
  • 39 percent of analytics-focused CUs based their innovations’ ROIs on whether they reduced existing products’ operating costs