The Great Reopening brief

In The Great Reopening: Tracking Digital’s Quantum Leap, PYMNTS revisits our April 27th survey of 2,047 U.S. consumers to understand how consumers’ propensity to have shifted online to shop and pay relates to their demographic profiles. Our analysis focused on how digital shifters compare to non-shifters in terms of their financial stability, their concerns over the virus and their interest in continuing their online shopping habits in the long run.

Inside the April study:

  • 22.9 percent: Share of consumers who have shifted to performing more of their activities online who plan to maintain this shift even after the pandemic has subsided
  • 120 days: How long consumers who have shifted to grocery shopping online can last without tapping into their savings
  • 22.8 percent: Portion of consumers who have shifted to performing their routines online who plan to maintain all their behavioral shifts even after the pandemic is over