D2C brands see it’s no longer enough to simply offer a subscribe and save option. In an interview with PYMNTS, Scott Levine, co-founder and chief financial officer of direct-to-consumer (D2C) snack company Scott’s Protein Balls, noted that the company quickly added a subscription offering last...
“A failed payment disrupts the connection and trust between the subscription provider and the subscriber,” Vindicia Head of Customer Success Meena Srinivasan told PYMNTS. Not only do these breakups give customers an opportunity to explore alternate options that are available in the market, but she...
DoorDash wants its DashPass subscription offering to reach the scale of Netflix and Amazon Prime. On a call with analysts Thursday (Feb. 16) discussing the San-Francisco-based aggregator’s fourth quarter 2022 financial results, CFO Prabir Adarkar (soon to take over as president and COO) stated that, while DashPass membership...
After 2022’s “great unsubscribe,” subscription brands are hyper-focused on strengthening retention for the year ahead. That’s what Thomas Marks, head of growth at eCommerce subscription management and recurring billing platform sticky.io, told PYMNTS. Marks said that while 2022 was a challenging year for many subscription...
Customer lifetime value might be the most important metric for subscription companies to track in 2023. Those companies that can extend subscribers’ commitments by even a few months can accelerate ongoing revenue streams. A report noted that maximizing customer lifetime value will be one of...
New research has revealed a staggering gap in the number of subscription companies that track customer lifetime value, which ironically is one of the key metrics for subscription success. For “The State of Subscription Business: Best Practices and Business Performance Drivers,” PYMNTS surveyed 200 decision-makers...
For Disney, a bit of subscriber churn shows up in the numbers. But there’s no looming derailment of the long-term economic model. Provided that the plan to cut content costs and cross-sell blockbusters (and sequels down the line) plays out. To that end,...
Subscription merchants that fail to offer multiple ways for consumers to buy their products will see their sales take a hit, says Bean Box CEO Matthew Berk. Only giving consumers one way to buy and pay is a key driver of voluntary churn, especially in...
Economic worries, such as stagnant wages, increasing interest rates and inconsistent inflation, are piling up on consumers, forcing them to examine their spending. As they adjust, subscriptions are likely to be on the chopping block, making it increasingly vital for subscription-based companies to avoid cancellations....