More men than women are buying food online, and D2C companies are adjusting their offerings accordingly. For instance, meal kit business HelloFresh announced this month the expansion of its direct-to-consumer (D2C) ready-to-eat subsidiary, Factor, launching the business Canada. The offering is live in Ontario with...
Businesses seeking long-term success are digging into available metric data to keep customers coming back. Subscription companies have been one of the hardest-hit retail sectors as customers trim “nice to haves” from their budgets. This reality hit home this week, as continued declining sales forced...
PYMNTS’ latest research on the subscription industry reveals that firms that track and manage customer lifetime value (LTV) are five times more likely to be top performers at minimizing revenue loss due to failed payments. While most subscription firms track metrics such as customer churn...
The choices that subscription merchants make — or don’t make — to address customer retention matter. Sellers who thought the challenges of the so-called “Great Unsubscribe” were in the past need to think, and plan, again. “It’s relevant for tough times, and in the new...
In 2023, D2C companies relying on recurring payments may need to rethink their business model. In an interview with PYMNTS, Matthew Berk, CEO and co-founder of direct-to-consumer (D2C) coffee company Bean Box, which offers both subscriptions and products available for one-time purchase, argued that companies...
Meal kits are becoming more popular, but not enough to counteract the industry’s economic challenges. Research from PYMNTS’ recent study “12 Months Of The ConnectedEconomy™: 33,000 Consumers On Digital’s Role In Their Everyday Lives,” which draws from responses from tens of thousands of U.S. consumers...
It’s been a year of transitions for the subscription business, creating question marks for 2023. Invoking “the great unsubscribe” became commonplace in 2022 as inflation-beset consumers had to pick and choose between the subscriptions acquired during two years of COVID restrictions. Those were hard choices,...
Direct-to-consumer (D2C) subscription brands felt the sting of inflation in 2022, a beatdown that has set up a sector reset in 2023. According to the November “Subscription Commerce Conversion Index: Subscribers Seek Affordability and Convenience,” a PYMNTS and sticky.io collaboration, merchant performance, as measured by...
Freshly is halting direct-to-consumer (D2C) meal deliveries as economic challenges rack the company and the broader meal delivery industry. The meal delivery company updated its website to reflect the change Friday (Dec. 23). “It is with a heavy heart that we announce the Freshly meal...