advertising

Rokt to Acquire AfterSell and Expand Shopify User Tools
Rokt to Acquire AfterSell and Expand Shopify User Tools
January 12, 2024  |  Acquisitions

Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users.  Get the Full Story Complete the...

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Netflix’s Ad Tier Tops 23 Million Users as Consumers Rethink Streaming Spending
Netflix’s Ad Tier Tops 23 Million Users as Consumers Rethink Streaming Spending
January 11, 2024  |  Streaming

As ad-free streaming becomes too expensive for many consumers, amid price hikes and broader economic challenges, Netflix is reportedly seeing surging adoption of its ad-supported...

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Instacart Makes Google Shopping Ads Accessible to Advertising Partners
Instacart Makes Google Shopping Ads Accessible to Advertising Partners
January 09, 2024  |  Partnerships

Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners.  Get the Full Story Complete the form to unlock this article and enjoy...

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Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
Instacart Brings Digital Marketing to Brick-and-Mortar as CPG Ads Get Smarter
January 08, 2024  |  Retail

With grocery brands looking for more personalized, targeted ways to reach shoppers, Instacart is enabling in-store digital marketing with smart cart advertising. Get the Full...

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Prime Video Ads May Bring Amazon Another $5 Billion a Year
Prime Video Ads May Bring Amazon Another $5 Billion a Year
January 03, 2024  |  Streaming

Amazon reportedly could realize nearly $5 billion in yearly revenue from its video advertising efforts. Get the Full Story Complete the form to unlock this...

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LinkedIn Ad Revenues Surge as Companies Flee X
LinkedIn Ad Revenues Surge as Companies Flee X
December 28, 2023  |  Social Commerce

Elon Musk’s loss in the social media advertising space has apparently been LinkedIn’s gain. Get the Full Story Complete the form to unlock this article and enjoy...

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Amazon Prime Video Latest Streaming Service to Follow Netflix in Tapping Ads
Amazon Prime Video Latest Streaming Service to Follow Netflix in Tapping Ads
December 27, 2023  |  Streaming

Amazon has set the date for Prime Video’s addition of advertisements into the viewing experience, as streaming companies increasingly find new ways to drive revenue...

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Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
December 19, 2023  |  eCommerce

Tokens.com has launched a proprietary eCommerce platform that allows product placement and advertising within virtual gaming worlds like Roblox and Fortnite.  Get the Full Story Complete the form to...

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X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
X Sees Quarterly Ad Revenue Drop Amid Content Moderation Concerns
December 12, 2023  |  Social Commerce

X, the social media platform formerly known as Twitter, is reportedly facing a slump in advertising revenue this year. Get the Full Story Complete the...

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