advertising

Deliveroo Debuts eCommerce, Ad Platform in UK

Deliveroo Debuts eCommerce, Ad Platform in UK
Deliveroo Debuts eCommerce, Ad Platform in UK
June 29, 2022  |  Delivery

Deliveroo will be adding more specific advertising opportunities for brands, with a new program called Deliveroo Media and Ecommerce, a company press release said Wednesday...

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Instacart Expands Ad Offerings as eGrocers Look to Boost Profitability
Instacart Expands Ad Offerings as eGrocers Look to Boost Profitability
May 27, 2022  |  Retail

As grocery delivery services struggle to make the model profitable, Instacart is supplementing its revenue with expansions to its advertising business Get the Full Story...

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Bill Could Force Google to Break up Ad Business
Bill Could Force Google to Break up Ad Business
May 19, 2022  |  Google

Google could be forced to break up its ad business if a bill introduced Thursday (May 19) by Sen. Mike Lee, R-Utah, becomes law. Get...

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TikTok, Foursquare Partner to Garner In-Store Visit Data
TikTok, Foursquare Partner to Garner In-Store Visit Data
May 11, 2022  |  Retail

TikTok and Foursquare are partnering on an effort to help sellers and advertisers gather more data about in-store visits across the U.S. and Canada through...

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Apple May Revamp Services to Focus on Streaming, Ads
Apple May Revamp Services to Focus on Streaming, Ads
May 10, 2022  |  Apple

Apple will be restructuring its services to get more into streaming and advertising, a Seeking Alpha report said Tuesday (May 10). Get the Full Story...

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TikTok Debuts ‘Pulse’ Ad Program for Top Content
TikTok Debuts ‘Pulse’ Ad Program for Top Content
May 05, 2022  |  Mobile Commerce

TikTok has debuted a new service called Pulse, which a company blog post says will add more advertising options for brands to get more in...

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Yahoo Expands Next-Gen Web Solutions
Yahoo Expands Next-Gen Web Solutions
February 17, 2022  |  Digital Identity

Yahoo debuted its Next-Gen Solutions program, an advanced contextual targeted solution to address omnichannel targeting and buying and look towards “the future of identity,” a...

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‘And Just Like That’, Peloton Ups Its Brand Protection Game With Viral Chris Noth Ad
‘And Just Like That’, Peloton Ups Its Brand Protection Game With Viral Chris Noth Ad
December 14, 2021  |  Retail

For a company that was so popular during the height of the pandemic that customers were willing to wait a month or more for delivery...

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DoubleVerify Buys Fellow Verifier OpenSlate for $150M
DoubleVerify Buys Fellow Verifier OpenSlate for $150M
November 10, 2021  |  Partnerships / Acquisitions

DoubleVerify, a company that helps its clients make sure their ads do not run in places featuring objectionable material, is purchasing OpenSlate for $150 million....

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