Apple May Revamp Services to Focus on Streaming, Ads

Apple, earnings call, Q2 2022

Apple will be restructuring its services to get more into streaming and advertising, a Seeking Alpha report said Tuesday (May 10).

The company is moving around some executives as part of that. For example, Todd Teresi will now be in charge of advertising. This responsibility was held by Peter Stern, who was in charge of several services including video, news, books, iCloud, Fitness+ and Apple One.

Teresi has worked with Apple’s advertising business for over 10 years.

Apple has also recently cut down on its trade-in value for some hardware products like its Mac computers, and some iPads and Apple Watches.

See also: Apple Said to Eye Grocery Delivery for Apple Pay

According to a PYMNTS report, Apple is also looking into a grocery ordering service that will focus on nutrition.

The report says the delivery service may come with a nutrition tracking element that isn’t in other services. It might also be able to integrate into the Health app, adding nutritional data directly.

See also: Apple, Google, Microsoft Expand Support of Passwordless Sign-Ins

PYMNTS wrote that Apple will likely add updates for Apple Fitness+ and Apple Pay as well.

The report says Apple might add more Apple Fitness+ workout types, although there wasn’t a lot of information available about that.

In another recent report, Apple is joining Google and Microsoft in adding support for passwordless sign-ins.

This will come with a standard created by the FIDO Alliance and the World Wide Web Consortium (W3C).

The director of the FIDO Alliance, Andrew Shikiar, said the company was working on “simpler, stronger authentication.”

“Ubiquity and usability are critical to seeing multifactor authentication adopted at scale,” he said. “This new capability stands to usher in a new wave of low-friction FIDO implementations alongside the ongoing and growing utilization of security keys — giving service providers a full range of options for deploying modern, phishing-resistant authentication.”

The report says one issue is that it’s hard for people to keep track of multiple passwords, and that reusing the same password is a big security risk that can lead to stolen identities and other hacks. But password managers are working on a more “secure and convenient” way to do it.