advertising

Walmart Talks Up Its Advertising Platform In Bid To Challenge Amazon
Walmart Talks Up Its Advertising Platform In Bid To Challenge Amazon
December 30, 2020  |  Retail

The Walmart Media Group is looking to take on Amazon’s advertising division by touting what the retail giant can do for online sellers. Get the Full Story...

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Amazon Advertising Division Soars As Merchants Spend For Visibility
Amazon Advertising Division Soars As Merchants Spend For Visibility
December 29, 2020  |  eCommerce

Amazon’s advertising division is pulling in big bucks as its marketplace merchants jockey for position amid the pandemic-fueled eCommerce boom. Get the Full Story Complete...

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Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend
Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend
December 04, 2020  |  Retail

The hot new thing in “Big Retail” is offering in-house advertising on your website to your vendors – because why get paid only once on...

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Cooler Screens Brings New Look To Retail Innovation
Cooler Screens Brings New Look To Retail Innovation
November 09, 2020  |  Retail

For most of us, a stroll down the chilled or frozen food aisle in the supermarket is essentially an in-store version of window shopping. But...

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Big Q3 For Google, Facebook Ad-Buying Bodes Well For Holiday Sales
Big Q3 For Google, Facebook Ad-Buying Bodes Well For Holiday Sales
November 04, 2020  |  eCommerce

The latest earnings reports from Big Tech giants and social media platforms show that advertising spend is through the roof at present, after basically falling...

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Alphabet 3Q Earnings Will Focus On Advertising, The Cloud And US Antitrust Lawsuit
Alphabet 3Q Earnings Will Focus On Advertising, The Cloud And US Antitrust Lawsuit
October 27, 2020  |  Earnings

With all the “sturm und drang” surrounding Google and the antitrust lawsuit the U.S. Justice Department brought earlier this month, it’s easy to overlook the...

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Google Goes Global With Free Retail Ad Initiative
Google Goes Global With Free Retail Ad Initiative
September 30, 2020  |  eCommerce

Retailers across Europe, the Middle East and Africa will be able to post ads for free on Google’s Shopping tab starting in mid-October. Get the...

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Instagram CEO Speaks Out Against Apple’s Business Practices
Instagram CEO Speaks Out Against Apple’s Business Practices
September 11, 2020  |  Apple

 Instagram’s CEO has added his voice in criticizing Apple Inc.‘s business practices. Get the Full Story Complete the form to unlock this article and enjoy...

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Big Tech Firms Pass Along Higher Fees In Europe
Big Tech Firms Pass Along Higher Fees In Europe
September 02, 2020  |  International

Advertisers in Europe are taking a hit as Apple and Amazon join Google in passing along the cost of new taxes aimed at Big Tech...

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