advertising

Facebook Daily Active Users Surge 12 Pct YoY Amid Pandemic
Facebook Daily Active Users Surge 12 Pct YoY Amid Pandemic
July 30, 2020  |  Earnings

Facebook reported on Thursday (July 30) that small- to medium-sized businesses (SMBs) turned to the company’s ad platforms to connect with customers amid the pandemic,...

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Twitter User Base Grows A Record 34 Pct In Q2 As Shutdowns Boost Social Media
Twitter User Base Grows A Record 34 Pct In Q2 As Shutdowns Boost Social Media
July 23, 2020  |  Earnings

Twitter’s second-quarter earnings showed on Thursday (July 23) that the social media giant’s user base continued to grow even as its ad revenues declined, as...

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Google’s New Features Help Advertisers’ Products Stand Out In Search Results
Google’s New Features Help Advertisers’ Products Stand Out In Search Results
July 16, 2020  |  eCommerce

Google this week launched new features aimed at helping advertisers using the company’s services to make their products stand out in web search results and...

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Google Caves On Data To Get Fitbit Merger Approval
Google Caves On Data To Get Fitbit Merger Approval
July 13, 2020  |  Google

Google, trying to meet regulators halfway, offered to pledge not to use fitness data to help it target ads in its purchase of Fitbit, Reuters...

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eCommerce Media Gets Its Own Upfront Event
eCommerce Media Gets Its Own Upfront Event
July 03, 2020  |  Retail

At a time when retail revenue is precious and the shift to Digital 3.0 is white-hot, eCommerce media is becoming a bigger factor in the...

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Facebook Responds To Advertiser Boycott
Facebook Responds To Advertiser Boycott
June 30, 2020  |  Retail

The Facebook ad boycott – which first found traction with retailers – gained momentum on Monday (June 29), as more brands joined the list of...

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Free Ads Coming To Google Search
Free Ads Coming To Google Search
June 29, 2020  |  Internet of Things

Google’s bold move earlier this year to eliminate the cost for merchants to sell on its Google Shopping platform appears to be working. Get the...

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Loss Of Advertisers Knocks Facebook’s Market Value Down $56B
Loss Of Advertisers Knocks Facebook’s Market Value Down $56B
June 29, 2020  |  Facebook

With advertising boycotts aplenty, Facebook CEO Mark Zuckerberg is now out $7 billion, Bloomberg reports. Get the Full Story Complete the form to unlock this...

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How Online Platforms Are ‘Gamifing’ Mobile Bill Payments
How Online Platforms Are ‘Gamifing’ Mobile Bill Payments
June 24, 2020  |  Digital Payments

The best way to get us to pay attention might be through that little screen in the palms of our hands. Get the Full Story...

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