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Deep Dive: How Ad Fraud Takes A Toll On Advertisers And Publishers
Deep Dive: How Ad Fraud Takes A Toll On Advertisers And Publishers
September 03, 2019  |  Fraud Prevention

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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New Facebook Feature Separates Web Browsing From Social Profiles
New Facebook Feature Separates Web Browsing From Social Profiles
August 20, 2019  |  Facebook

To allow users to separate their web browsing history from their personal profiles, Facebook finally finished a new feature. The move, however, could make advertising...

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TikTok Video Platform Launches In-App Shopping Feature
TikTok Video Platform Launches In-App Shopping Feature
August 20, 2019  |  Mobile Commerce

Video platform TikTok has launched an in-app feature that allows users to shop for products related to a sponsored Hashtag Challenge. Get the Full Story...

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Tickets, Showtimes Integrated Into Facebook Movie Ads 
Tickets, Showtimes Integrated Into Facebook Movie Ads 
August 15, 2019  |  Facebook

Facebook movie ads will now feature the ability to look up showtimes and buy tickets, in addition to getting reminders about premieres, The Verge reported...

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More Than Pretty Pictures: Visual Commerce’s Rise Boosts Retail
More Than Pretty Pictures: Visual Commerce’s Rise Boosts Retail
August 13, 2019  |  Innovation

For fans of retail or marketing history — or just fans of how people communicated in the past — reading old magazine and newspaper advertisement...

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Facebook Could Pay Up To $3M Per Year To License News Content
Facebook Could Pay Up To $3M Per Year To License News Content
August 08, 2019  |  Facebook

Facebook has offered news outlets millions of dollars for content in a planned news section, according to a report by The Wall Street Journal. Get...

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Job Posting Suggests Amazon Will Put Advertising On Blockchain 
Job Posting Suggests Amazon Will Put Advertising On Blockchain 
August 07, 2019  |  Amazon

Amazon may be in search of a way to put advertising data on the blockchain, according to reports. Get the Full Story Complete the form...

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Alphabet Spells Out Google’s Rebound; Ads Revenues Gain 19 Pct
Alphabet Spells Out Google’s Rebound; Ads Revenues Gain 19 Pct
July 26, 2019  |  Earnings

Alphabet, Google’s parent company, easily topped the Street as core advertising business rebounded from previously sluggish growth rates amid a continued shift to mobile search. ...

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UK Regulator Opens Study On Big Tech Search Dominance
UK Regulator Opens Study On Big Tech Search Dominance
July 05, 2019  |  Google

Scrutiny of big tech — specifically firms such as Facebook and Google — seems likely to heat up in the United Kingdom. Get the Full...

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