advertising

How Digitization Turned Media’s Cash Flow Upside Down
How Digitization Turned Media’s Cash Flow Upside Down
November 15, 2016  |  B2B Payments

Understanding the industry of a business borrower is a critical component of analyzing risk and needs for a lender. But in some niche markets, particular...

READ MORE >
Facebook Making It Easier For Local Merchants To Advertise Offline Offerings
Facebook Making It Easier For Local Merchants To Advertise Offline Offerings
September 21, 2016  |  Social Commerce

Aiming to get a bigger piece of the offline advertising pie, Facebook announced on Tuesday (Sept. 20) the launch of dynamic ads for retail. Get...

READ MORE >
Foursquare’s Data Deep Dive To Reclaim ‘Wasted’ Ad Dollars
Foursquare’s Data Deep Dive To Reclaim ‘Wasted’ Ad Dollars
August 19, 2016  |  Omnicommerce

If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close to $250B is...

READ MORE >
Twitter Brings Sponsors To Stickers
Twitter Brings Sponsors To Stickers
August 19, 2016  |  Payments Innovation

Twitter’s promoted stickers are the latest attempt by the social network to better appeal to merchants and advertisers.

READ MORE >
Foursquare’s Plan To Turn Data Into Dollars
Foursquare’s Plan To Turn Data Into Dollars
August 18, 2016  |  Omnicommerce

If you believe the old adage that half of all ad dollars are wasted, retailers just don’t know which half, then close to $250B is...

READ MORE >