advertising

Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
Shop Talk: Social Media Creates Roadmap for Pop & Bottle Brand
July 31, 2024  |  Retail

As early-stage brands look for digital tools to build and grow their following, Pop & Bottle has seen social media point the way forward for...

READ MORE >
Pinterest Reportedly Turning to News Outlets to Sell Ads
Pinterest Reportedly Turning to News Outlets to Sell Ads
July 29, 2024  |  Partnerships

Pinterest is reportedly seeking help from news outlets and other publishers in selling ads. Get the Full Story Complete the form to unlock this article...

READ MORE >
OpenAI Fires Shot at Google With AI-Powered ‘SearchGPT’
OpenAI Fires Shot at Google With AI-Powered ‘SearchGPT’
July 29, 2024  |  artificial intelligence

OpenAI’s new “SearchGPT” tool, launched Thursday (July 25), aims to shake up the eCommerce industry online with AI-powered product discovery and comparison. Get the Full Story...

READ MORE >
Best Buy CMO Jennie Weber Says Customers Want Inspiration, Not Information
Best Buy CMO Jennie Weber Says Customers Want Inspiration, Not Information
July 24, 2024  |  Retail

As Best Buy looks to turn its sales around, the electronics retailer is rethinking its relationship to its customers as shoppers’ expectations have evolved, prioritizing...

READ MORE >
B2B Marketers Avoid ‘Cookiepocalypse’ as Google Reverses Third-Party Data Plans
B2B Marketers Avoid ‘Cookiepocalypse’ as Google Reverses Third-Party Data Plans
July 24, 2024  |  Google

Google’s years-long effort to remove third-party cookies on Chrome was once termed the “Cookiepocalypse.” Get the Full Story Complete the form to unlock this article...

READ MORE >
AI Explained: Reinforcement Learning and How It Shapes Commerce
AI Explained: Reinforcement Learning and How It Shapes Commerce
July 22, 2024  |  artificial intelligence

At a bustling Amazon warehouse, robots weave through aisles, selecting items for shipment with increasing speed and accuracy. Get the Full Story Complete the form...

READ MORE >
Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
Netflix Co-CEO Touts Programming Flexibility and Eyes Ads Tier Business
July 19, 2024  |  Earnings

During Thursday’s Q2 earnings call, Netflix officials discussed a redesigned homepage aimed at improving content discovery for users, along with excitement connected to its advertising...

READ MORE >
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue 
July 18, 2024  |  Streaming

Netflix released its second-quarter earnings on Thursday (July 18), emphasizing its ongoing foray into the advertising realm initiated in late 2022. Get the Full Story...

READ MORE >
Report: Alphabet Backs Out of HubSpot Acquisition Talks
Report: Alphabet Backs Out of HubSpot Acquisition Talks
July 10, 2024  |  Acquisitions

Google parent Alphabet has reportedly ended its efforts to acquire customer relationship management (CRM) company HubSpot. Get the Full Story Complete the form to unlock this article and...

READ MORE >