advertising

F&B Brands Enter Virtual Worlds to Reach New Consumers
F&B Brands Enter Virtual Worlds to Reach New Consumers
July 10, 2024  |  Retail

As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in...

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How GenAI is Reshaping eCommerce and Consumer Trust
How GenAI is Reshaping eCommerce and Consumer Trust
July 05, 2024  |  artificial intelligence

In the bustling digital marketplace of 2024, a new currency is emerging: content. Get the Full Story Complete the form to unlock this article and...

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DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
DOJ Announces Sentencing in Former Outcome Health Executives’ Fraud Convictions
July 01, 2024  |  Legal

The Department of Justice (DOJ) has announced the sentences handed down to three former executives of Chicago-based health technology startup Outcome Health, who were convicted on...

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Toys R Us AI Commercial Signals Shift in Retail Marketing
Toys R Us AI Commercial Signals Shift in Retail Marketing
June 28, 2024  |  artificial intelligence

Toys R Us has unveiled what it claims is the first-ever brand film using OpenAI’s new text-to-video tool, Sora. Get the Full Story Complete the...

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Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
Online Merchants Scramble as Google’s AI Overviews Shakes Up SEO
June 21, 2024  |  eCommerce

Google’s recent rollout of AI Overviews (AIOs) in U.S. search results has sent shockwaves through the eCommerce industry, prompting online retailers to reevaluate their search...

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LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
LTK Adds Automatic Direct Message Tool to Creator Commerce Platform
June 20, 2024  |  Retail

LTK has enhanced its Creator Commerce platform with a new automatic direct message (DM) tool that makes it easier for creators to share the shopping...

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Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
Google Antitrust Trial to Proceed After Judge Denies Motion to Dismiss
June 14, 2024  |  Google

A judge denied Google’s motion to end U.S. antitrust regulators’ case focusing on its digital advertising. Get the Full Story Complete the form to unlock this...

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Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
Convenience Stores Are Stepping up Their Personalization to Drive Loyalty
June 13, 2024  |  Retail

As convenience retailers compete for consumers’ loyalty, major players are leveraging shopper data to personalize their messaging, looking to drive deeper connections. Get the Full...

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United Airlines Launches Media Network Using App, Inflight Entertainment Screens
United Airlines Launches Media Network Using App, Inflight Entertainment Screens
June 07, 2024  |  Connected Economy

United Airlines has launched a media network that enables brands to deliver personalized advertising and offers to travelers.  Get the Full Story Complete the form...

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