AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

The VR Effect On Retail: Fad Or True Game-Changer?
The VR Effect On Retail: Fad Or True Game-Changer?
January 23, 2019  |  Retail

Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to...

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Mystore-E And An AI Assistant For Physical Retail
Mystore-E And An AI Assistant For Physical Retail
January 15, 2019  |  Retail

Creating the correctly personalized in-store experience is much easier said than done in most cases – consumers want salespeople who are knowledgeable enough to serve...

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How Will CES Set The 2019 Payments And Commerce Agenda?
How Will CES Set The 2019 Payments And Commerce Agenda?
January 02, 2019  |  Innovation

Let’s move past the metaphors and low-level poetic imagery when it comes to the International Consumer Electronics Show, that annual conference and trade show better...

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Facebook’s Oculus On Virtual Reality As An Enterprise Tool
Facebook’s Oculus On Virtual Reality As An Enterprise Tool
December 19, 2018  |  Innovation

Virtual reality (VR), a technology that has captured the public eye for decades, has long piqued consumers’ curiosity. The technology was originally relegated to the...

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Target Uses AR To Sell Christmas Trees
Target Uses AR To Sell Christmas Trees
December 06, 2018  |  Retail

Target is selling Christmas trees at twice the normal rate thanks to its augmented reality shopping tool. Get the Full Story Complete the form to...

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
November 05, 2018  |  Retail

To help improve the retail shopping and shipping experience, virtual reality (VR) and augmented reality (AR) is catching on with big-box retailers in the U.S....

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How Lowe’s AR Bridges The Gap Between Real And Imaginary
How Lowe’s AR Bridges The Gap Between Real And Imaginary
November 01, 2018  |  Omnicommerce

Buying and selling home improvement goods has long been a source of frustration for consumers and merchants alike. For shoppers, installing something only to dislike...

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Five At Five: Facebook Makes Its Augmented Reality Move
Five At Five: Facebook Makes Its Augmented Reality Move
October 25, 2018  |  News

Welcome to Five at Five, your late look at the day’s payments and commerce news. Today’s coverage includes a big Facebook tech move, and a...

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5G Retail Possibilities Expand As Mobile Tech Gets Ready To Roll
5G Retail Possibilities Expand As Mobile Tech Gets Ready To Roll
October 18, 2018  |  Mobile

This is not one of those annoying algebra problems, we promise. Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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