AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

Warby Parker Goes AR/VR — Will It Generate Sales?
Warby Parker Goes AR/VR — Will It Generate Sales?
February 04, 2019  |  Innovation

Warby Parker has officially joined the ranks of retailers embracing augmented reality (AR) and virtual reality (VR) tech with the launch of new virtual try-on...

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Today In Data: Driving Contactless Adoption With Community Banks
Today In Data: Driving Contactless Adoption With Community Banks
January 25, 2019  |  Today In Data

Community banks could put more contactless cards into the hands of consumers with the help of the Independent Community Bankers of America (ICBA). At the same time, gig economy...

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The VR Effect On Retail: Fad Or True Game-Changer?
The VR Effect On Retail: Fad Or True Game-Changer?
January 23, 2019  |  Retail

Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to...

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Mystore-E And An AI Assistant For Physical Retail
Mystore-E And An AI Assistant For Physical Retail
January 15, 2019  |  Retail

Creating the correctly personalized in-store experience is much easier said than done in most cases – consumers want salespeople who are knowledgeable enough to serve...

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How Will CES Set The 2019 Payments And Commerce Agenda?
How Will CES Set The 2019 Payments And Commerce Agenda?
January 02, 2019  |  Innovation

Let’s move past the metaphors and low-level poetic imagery when it comes to the International Consumer Electronics Show, that annual conference and trade show better...

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Facebook’s Oculus On Virtual Reality As An Enterprise Tool
Facebook’s Oculus On Virtual Reality As An Enterprise Tool
December 19, 2018  |  Innovation

Virtual reality (VR), a technology that has captured the public eye for decades, has long piqued consumers’ curiosity. The technology was originally relegated to the...

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Target Uses AR To Sell Christmas Trees
Target Uses AR To Sell Christmas Trees
December 06, 2018  |  Retail

Target is selling Christmas trees at twice the normal rate thanks to its augmented reality shopping tool. Get the Full Story Complete the form to...

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
Digital Spaces As Virtual Makeup Studios, Augmented Reality Style
November 05, 2018  |  Retail

To help improve the retail shopping and shipping experience, virtual reality (VR) and augmented reality (AR) is catching on with big-box retailers in the U.S....

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How Lowe’s AR Bridges The Gap Between Real And Imaginary
How Lowe’s AR Bridges The Gap Between Real And Imaginary
November 01, 2018  |  Omnicommerce

Buying and selling home improvement goods has long been a source of frustration for consumers and merchants alike. For shoppers, installing something only to dislike...

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