AR

Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory.

Source: en.wikipedia.org

Macy’s Rolls Out Mobile Checkout
Macy’s Rolls Out Mobile Checkout
March 19, 2018  |  Retail

In an effort to make checkout easier for customers, Macy’s plans to roll out mobile checkout in its brick-and-mortar stores. The technology, which is powered...

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Zara Plans To Bring Augmented Reality To Its Stores
Zara Plans To Bring Augmented Reality To Its Stores
March 14, 2018  |  Retail

In an effort to attract millennials, Zara plans to integrate augmented reality into its stores this April. The retailer will bring the technology to 120...

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Mobility Spending Forecast To Hit $1.7 Trillion In 2021
Mobility Spending Forecast To Hit $1.7 Trillion In 2021
March 13, 2018  |  Mobile Commerce

Spending on mobility solutions is expected to increase 3.2 percent this year, with global spending hitting $1.6 trillion, driven by mobility-related hardware, software and services....

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eBay Plans New Augmented Reality Features
eBay Plans New Augmented Reality Features
February 14, 2018  |  Retail

eCommerce marketplace eBay will add new augmented reality (AR) features this year to make shopping on its site more engaging. As a result, the auction site...

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IKEA Looks Toward A Future With AI
IKEA Looks Toward A Future With AI
January 29, 2018  |  Retail

When it comes to planning for its future, furniture giant IKEA is trying to figure out how to use artificial intelligence (AI) and virtual reality...

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Williams-Sonoma Jumps On The AR Bandwagon
Williams-Sonoma Jumps On The AR Bandwagon
November 17, 2017  |  Retail

Williams-Sonoma is making a big acquisition to give its brand a big digital upgrade. Get the Full Story Complete the form to unlock this article...

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Amazon Boosts Online Shopping Capabilities With AR View Feature
Amazon Boosts Online Shopping Capabilities With AR View Feature
November 02, 2017  |  Amazon

Amazon announced news on Wednesday (Nov. 1) that it launched AR View, an augmented reality (AR) shopping feature in the Amazon app, according to TechCrunch....

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Alibaba And The Emergence Of VR eCommerce
Alibaba And The Emergence Of VR eCommerce
October 10, 2017  |  Retail

While not much of an event, yet, on North American shores, elsewhere in the world the countdown to Singles Day is underway. The price of...

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Unlocking The Power Of VR With Payments
Unlocking The Power Of VR With Payments
September 29, 2017  |  Mastercard

When Facebook bought Oculus Rift for $2 billion in 2014, the acquisition wasn’t exactly regarded as a stroke of business genius. Get the Full Story...

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