Baby Boomers

Boomers and Seniors Keep Subscription Merchants in Business
Boomers and Seniors Keep Subscription Merchants in Business
September 01, 2023  |  Subscriptions

Despite baby boomers’ and seniors’ reputation for lagging behind other generations when it comes to digital activities and transactions, this demographic showed a modest increase in their...

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Only 41% of Baby Boomers Know Their Health Insurance Features and Benefits
Only 41% of Baby Boomers Know Their Health Insurance Features and Benefits
September 01, 2023  |  Healthcare

The complexities of insurance coverage for baby boomers and seniors can often be overwhelming, leading to confusion and difficulties in navigating a friction-filled healthcare system....

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Payments Disconnect: 80% of Billers Offer in-Person or Mail Payments While Consumers Prefer Digital
Payments Disconnect: 80% of Billers Offer in-Person or Mail Payments While Consumers Prefer Digital
August 31, 2023  |  Payment Methods

In today’s digital age, consumers have varied payment preferences when it comes to paying their bills and are increasingly looking for convenient and efficient ways...

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Boomers Barely Use BNPL, but Make Large Purchases When They Do
Boomers Barely Use BNPL, but Make Large Purchases When They Do
August 16, 2023  |  Consumer Insights

Compared to other generations, the share of baby boomers and seniors who use buy now, pay later (BNPL) options barely makes a blip. The same...

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Millennials Flock to Digital Wallets but Boomers Are More Cautious
Millennials Flock to Digital Wallets but Boomers Are More Cautious
August 01, 2023  |  Mobile Wallets

As consumers across age groups adopt mobile wallets, some generations are engaging with the technology in many different aspects of their lives, while others are...

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Why Seniors’ Surprisingly Strong Spending Power Starts at Home
Why Seniors’ Surprisingly Strong Spending Power Starts at Home
July 25, 2023  |  Consumer Finance

Paid-off homes and higher savings cushions could be behind the elder generation’s purchasing abilities. Get the Full Story Complete the form to unlock this article...

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The Great Remote Workforce Divide Gets Wider
The Great Remote Workforce Divide Gets Wider
July 11, 2023  |  Consumer Insights

This next installment of PYMNTS’ mini-series on consumer behaviors popularized during the pandemic demonstrates that workers may be in no rush to return to the...

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Savings Cushion Keeps Financially Secure Consumers Spending
Savings Cushion Keeps Financially Secure Consumers Spending
July 05, 2023  |  Consumer Insights

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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BNPL Isn’t Just for School Kids, and Retailers Love It
BNPL Isn’t Just for School Kids, and Retailers Love It
June 22, 2023  |  Buy Now Pay Later

Buy now, pay later (BNPL) isn’t just for school kids. While the payment solution has thrived among a cohort of consumers who don’t have credit...

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