consumer insights

Cash Beats Yields as Consumers Prioritize Access to Funds

Cash Beats Yields as Consumers Prioritize Access to Funds
Cash Beats Yields as Consumers Prioritize Access to Funds
April 03, 2026  |  Cash

The certainty that money is available when needed has become a defining concern for households. Get the Full Story Complete the form to unlock this...

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Consumers Pass the Debt Test but Fail the Savings Test
Consumers Pass the Debt Test but Fail the Savings Test
March 24, 2026  |  Consumer Insights

Household finances are showing resilience on the surface, but the underlying sentiment points to a more constrained consumer. Get the Full Story Complete the form...

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Split Spending: Survival vs. Splurge Defines the New Consumer
Split Spending: Survival vs. Splurge Defines the New Consumer
March 24, 2026  |  Retail

The most endangered species in retail isn’t brick-and-mortar. It’s the mid-market shopper share of wallet. Get the Full Story Complete the form to unlock this...

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Budget Pressure Is Changing What ‘Worth It’ Means to Gen Z
Budget Pressure Is Changing What ‘Worth It’ Means to Gen Z
March 19, 2026  |  Retail

Financial stress is pushing more consumers toward digital wallets, and the shift may say less about tech adoption than about how shoppers are trying to...

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Lower-Income Consumers Use Digital Channels to Build Bigger Baskets
Lower-Income Consumers Use Digital Channels to Build Bigger Baskets
March 18, 2026  |  Retail

Earnings season has revealed a consumer who is not withdrawing from the marketplace so much as recalibrating participation, timing purchases with deliberation and increasingly using...

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The Next Battle in Credit Won’t Be for Top of Wallet
The Next Battle in Credit Won’t Be for Top of Wallet
March 11, 2026  |  Credit Cards

The credit industry has spent decades competing for something consumers were never actually optimizing for. Get the Full Story Complete the form to unlock this...

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Three Generations Face the Same Bills and Make Different Moves
Three Generations Face the Same Bills and Make Different Moves
February 25, 2026  |  Consumer Finance

Picture three Americans staring at the same electric bill. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

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The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence
The Conference Board Finds Labor Market Optimism Lifts Consumer Confidence
February 24, 2026  |  Consumer Insights

Slight improvements in consumers’ expectations for business conditions, labor market conditions and incomes drove a turnaround in consumer confidence in February, The Conference Board said Tuesday...

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Planned Purchases Rise as Financial Stress Eases, Study Finds
Planned Purchases Rise as Financial Stress Eases, Study Finds
February 23, 2026  |  Consumer Finance

Many Americans are turning themselves down for credit before a lender ever does. Get the Full Story Complete the form to unlock this article and...

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