consumer insights

Can Retailers Keep Up With Consumer Demands This Holiday Season?

Can Retailers Keep Up With Consumer Demands This Holiday Season?
Can Retailers Keep Up With Consumer Demands This Holiday Season?
November 09, 2015  |  Consumer Insights

Christmas is usually known for a general effusion of cheer and goodwill throughout communities – at least that’s how things are supposed to run. Instead,...

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Do Loyalty Programs Need Discounts At All?
Do Loyalty Programs Need Discounts At All?
November 06, 2015  |  Hmmm

On the surface, there seems to be no reason why shoppers wouldn’t want to sign up for rewards programs. Many consumers love the rush of...

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eSports: The Next Retail Marketing Frontier
eSports: The Next Retail Marketing Frontier
November 06, 2015  |  Cool

A general rule of thumb in marketing is to advertise wherever your consumers are, which is why commercials and campaigns around sporting events can be...

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Click-And-Collect Still A Thorn In Retailers’ Sides
Click-And-Collect Still A Thorn In Retailers’ Sides
November 05, 2015  |  News

When the law of supply and demand tilts in retailers’ favors, they can usually charge higher prices for goods that some shoppers don’t want to...

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What’s Behind REI’s Black Friday Boycott?
What’s Behind REI’s Black Friday Boycott?
October 30, 2015  |  In Depth

Though Cyber Monday and a perennially longer holiday shopping season have siphoned some of the traditional hype away from Black Friday, there are still plenty...

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Adobe Says Cyber Monday Sales Could Top $3 Billion
Adobe Says Cyber Monday Sales Could Top $3 Billion
October 30, 2015  |  News

Retailers spend massive amounts of resources on marketing campaigns, store redesigns and promotional discounts to lure customers into their stores on Black Friday. However, some...

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Retailers Bringing Fashion Sense To Wearable Tech
Retailers Bringing Fashion Sense To Wearable Tech
October 29, 2015  |  Cool

For most retail tech innovations, the nuts and bolts of gadget functionality are usually the determining factors in whether it’ll be adopted by the industry....

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