consumer insights

FTV Capital Predicts Year Of Payments Growth In 2016
FTV Capital Predicts Year Of Payments Growth In 2016
November 19, 2015  |  Mobile Commerce

The PYMNTS team caught up with experts in the payments field to ask them their views on industry trends, predictions for the coming year and...

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Macy’s Customers Drive A Discounting Addiction
Macy’s Customers Drive A Discounting Addiction
November 18, 2015  |  Consumer Insights

In an age when retailers fight tooth and nail to retain every customer, brands are used to offering extra incentives to sweeten the pot for reluctant...

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Millennials Can’t Hold Onto Their Gift Cards
Millennials Can’t Hold Onto Their Gift Cards
November 18, 2015  |  Hmmm

There’s no gift that says, “It’s the thought that counts,” quite like a gift card. The last-minute choice of harried shoppers and slackers alike, the...

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Will Shoppers Tighten Their Holiday Purse Strings?
Will Shoppers Tighten Their Holiday Purse Strings?
November 18, 2015  |  News

Until now, the main struggle retailers had to contend with was the push-pull relationship between online marketplaces and brick-and-mortar stores. Now, though, retailers might have to...

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Elle’s Beacon Breakthrough Uses Curated Fashion Deals
Elle’s Beacon Breakthrough Uses Curated Fashion Deals
November 16, 2015  |  Cool

A hundred years ago, Hearst’s broadsheets and Pulitzer’s newspapers dominated not only how average Americans got their news, but also how advertisers reached their audiences....

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Trax Puts Big Data On The Shelf
Trax Puts Big Data On The Shelf
November 12, 2015  |  In Depth

What do consumers see when they’re standing in front of a shelf or a product display? Retailers would hope that shoppers’ gazes are drawn to...

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Moneyed Millennials: The Young Shoppers Ready To Spend
Moneyed Millennials: The Young Shoppers Ready To Spend
November 11, 2015  |  Consumer Insights

Of all the platitudes that pundits use to describe the millennial generation, one of the most pervasive might be that these young consumers just don’t...

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