FedEx said it will begin offering enterprise shippers access to new artificial intelligence-powered tools designed to improve post-purchase experiences, as businesses seek to strengthen customer...
Legacy brands are finding new audiences in places once reserved for play. Kiehl’s discovered an unexpected growth channel in Fortnite, where its first skincare-gaming campaign...
Artificial intelligence is playing an increasingly central role in shaping how companies engage with customers, but many of the most impactful innovations are designed to...
Petco is working to enhance the omnichannel capabilities and digital experience it offers customers as part of “Phase 2” of its effort to reinvent its...
The battle for credit cardholder loyalty is being waged not just on the traditional fields of points and miles, but on the more personalized terrain...
In 2024, Etsy focused on strengthening its core offerings, specifically its mobile app and the launch of its new loyalty program, to retool customer engagement...
Small- to medium-sized businesses (SMBs) make up most of all U.S. businesses, and each business is as different as its owner. Get the Full Story...
For Pinterest CEO Bill Ready, 2024 was “transformative” because the company’s global monthly active users (MAUs) reached an all-time high of 553 million, an 11%...
In the age of digital transformation, Life Time seeks to strengthen its customer loyalty and engagement through a major expansion of its digital fitness offerings....