With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to...
Loyalty to ice cream? That seems like a task many would be willing to take on. But what if you lack the recognition of a...
The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...
Direct-to-consumer (D2C) platforms emerged as an early winner of the business landscape’s digitization. From consumer goods to healthcare, D2C platforms and their transformative go-to-market strategies...
The story of consumer cutbacks on discretionary items, like apparel and beauty products, continues. But a new narrative is starting to emerge, as brands and...
As consumers increasingly seek out quick, simple meal options in stores and online, Mars is getting into the space with its latest acquisition. On Wednesday...
Consumers are increasingly turning to digital channels to purchase alcohol, as Constellation Brands observes, but eCommerce in the industry has a long way to go....
While Nike may have rekindled its relationships with wholesale partners Macy’s and DSW, the apparel and footwear giant isn’t looking to go full throttle on...
Nike has been steadfast in its commitment to direct-to-consumer (D2C) efforts since 2017, which led to a reduction in its retail partnerships. However, the sportswear...