D2C

Brands Realize They Can’t Go It Alone, Overhaul D2C Focus 
Brands Realize They Can’t Go It Alone, Overhaul D2C Focus 
July 11, 2023  |  Retail

The direct-to-consumer (D2C) playbook really had a moment. It even had staying power through the pandemic as it provided brands with a way to reach...

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Macro Challenges Spur Digital Healthcare Pivot to B2B 
Macro Challenges Spur Digital Healthcare Pivot to B2B 
July 10, 2023  |  Healthcare

Direct-to-consumer (D2C) platforms emerged as an early winner of the business landscape’s digitization.  From consumer goods to healthcare, D2C platforms and their transformative go-to-market strategies...

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Levi’s Cuts Prices as Consumers Cut Spending  
Levi’s Cuts Prices as Consumers Cut Spending  
July 10, 2023  |  Retail

The story of consumer cutbacks on discretionary items, like apparel and beauty products, continues. But a new narrative is starting to emerge, as brands and...

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Mars Acquires Omnichannel Meal Company Amid Rising Demand for Ready-to-Eat
Mars Acquires Omnichannel Meal Company Amid Rising Demand for Ready-to-Eat
July 05, 2023  |  Partnerships

As consumers increasingly seek out quick, simple meal options in stores and online, Mars is getting into the space with its latest acquisition. On Wednesday...

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Constellation Brand Sees D2C eCommerce Sales Rise 40%+
Constellation Brand Sees D2C eCommerce Sales Rise 40%+
June 30, 2023  |  eCommerce

Consumers are increasingly turning to digital channels to purchase alcohol, as Constellation Brands observes, but eCommerce in the industry has a long way to go....

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Nike’s Share of Direct Sales Hits $21.3 Billion, a 14% increase in FY 2023
Nike’s Share of Direct Sales Hits $21.3 Billion, a 14% increase in FY 2023
June 29, 2023  |  Retail

While Nike may have rekindled its relationships with wholesale partners Macy’s and DSW, the apparel and footwear giant isn’t looking to go full throttle on...

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Nike Reverses Course to Reestablish Wholesale Partnerships and Expand Retail Presence
Nike Reverses Course to Reestablish Wholesale Partnerships and Expand Retail Presence
June 13, 2023  |  Retail

Nike has been steadfast in its commitment to direct-to-consumer (D2C) efforts since 2017, which led to a reduction in its retail partnerships. However, the sportswear...

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Blue Apron Shares Jump on FreshRealm Deal and Focus on D2C Growth
Blue Apron Shares Jump on FreshRealm Deal and Focus on D2C Growth
June 09, 2023  |  Subscriptions

Meal kit provider Blue Apron shares jumped Friday (June 9) on news of its shift to an asset-light model. The shares jumped as much as 71% in...

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Nike Renewing Relationships With Retailers in Shift From D2C Focus
Nike Renewing Relationships With Retailers in Shift From D2C Focus
June 09, 2023  |  Retail

Nike products will again be available at Designer Shoe Warehouse. The brand had stopped selling its products to the retailer as it focused on its...

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